WWD – Ottobre 2020

Ott
2020

Federica Tosi su WWD – Ottobre 2020

“Good prices, savvy commercial development and fresh design are the key features behind the success of emerging label Federica Tosi, according to Grassi, who started selling the line two seasons ago.

“It’s the right brand for this moment and I don’t refer to the pandemic,” Grassi said, explaining that Federica Tosi is performing well in Europe and Asia and also has strong potential to do well in the U.S. when the situation there returns to normal.

Established by the namesake Roman designer in 2016, Federica Tosi offers affordable luxury women’s collections of versatile everyday pieces with a twist. Distributed in about 100 stores in the world, the brand, which employs around 600 people between the headquarters in Rome and the factory in Apulia, emerged in the wholesale arena with feminine tailoring constructions and leather crafted for pieces spanning from 700 euros to 900 euros, while silk items go from 280 euros to 320 euros.

Despite the crisis connected with the global pandemic, Federica Tosi saw its spring orders increase compared to the same season last year and is gearing up to debut its online store in 2021. “The goal is to create a directly operated e-commerce, where consumers can not only buy our products, but where they can know more about the brand and establish a direct interaction with us,” Tosi explained.”